MediWebPR’s comprehensive Online Image Management Program offers long-term integrated marketing strategies to help physicians and practices develop healthy images that deliver positive first impressions to prospective patients.
“In a survey of a nationally representative sample of the U.S. population, 65 percent of respondents reported awareness of online physician ratings and about one-fourth reported usage of these sites, according to a study in a recent issue of JAMA,” reports Science Daily.
In today’s healthcare environment, the notion that healthcare providers can choose whether or not to have a professional website as part of their overall marketing scheme is no longer a reasonable assumption to make. With the majority of the population now turning to the Internet to help make their healthcare decisions, maintaining a prominent and informative website has become a crucial part of business. It is also the gateway to creating relationships with new patients – and maintaining relationships with current patients, it also provides the opening for new channels of client communication.
What New Patients Are Looking For Online In a Physician
A physician-based website needs to be a unique representation of qualifications and abilities and it must be able to readily convey the vital information that website visitors are looking for. This is particularly important when you realize that website visitors will typically spend under a minute looking for information such as capabilities and credentials, contact information and patient testimonials. If that information is not readily available or if it’s too difficult to discover – buried in a labyrinth of web pages – then those potential new patients will very likely skip off to the next website.
Some additional reasons people search for a physician based website include;
• looking for reliable online healthcare information
• to discover relevant information about a specific physician or specialist
• to verify and validate information found via physician review sites
• to follow-up on social media reviews and patient comments
• to gain an overall impression of the practice
Portraying the Right Image
Maintaining a highly visible, positive online image has become increasingly important and complicated in recent years. Quite possibly the most important thing a doctor can possess is a good reputation – online or by word of mouth. With the advent of physician review sites – and the growing popularity of these sites, most physicians have an Internet presence whether they want one or not.
When someone searches for a particular physician or practice and if the only thing that comes up are third party physician review sites, then that physician runs the very real risk of becoming the victim of erroneous information pertaining to the practice and unmonitored reviews – both positive and negative.
MediWebPR offers a one-of-a-kind comprehensive online marketing and public relations program that seizes every opportunity to have prospective and current patients discover medical clients and their services in a favorable light, maintaining a competitive edge over their competitors’ online market share. Having a professionally presented medical website gives current and potential patients access to what a practice is really all about and it’s the best way to provide relevant and useful information to the public. It’s also a good way to personalize the practice in ways that new patients can relate to, making it that much more likely that they will make an appointment.
Making the Connection
Physicians and healthcare practices work hard to bring professional, quality care to their patients. Maintaining a physicians’ online reputation as accurate and favorable is an essential part of growing any practice. Unfortunately, it doesn’t take many negative reviews to deter prospective patients from choosing certain doctors and practices; having control of that presence is imperative since it can be the deciding factor for making connections to new patients.
Having control over the way a physician is portrayed as a doctor and how their practice is perceived is not only important, it’s imperative. Physicians who are savvy to today’s marketing tends are finding that they can communicate with existing patients, as well as with prospective new patients simply by making the effort to proactively manage their online presence. A professional website combined with an assertive social media presence and actively monitoring online review sites are the three major keys to maintaining a positive online standing and the first line at dispelling potential negative reviews and online comments.
MediWebPR clients enjoy the healthy benefits of acquiring new patients from targeted audiences, retaining existing patients, developing and maintaining high search engine rankings, as well as maintaining current, accurate information about physicians and practices on local affiliated hospitals’ websites. MediWebPR offers these and other online tools for medical clients to provide them with a comprehensive online presence necessary for today’s successful medical marketing plan. To learn more visit our website at www.mediwebpr.com.