SRO has set the standard for orthopaedic care and services in Northern California for over 60 years. As a recognized Center of Excellence, SRO offers nine board – certified orthopaedist, and fellowship trained sub-specialists. SRO physicians stay current with the most recent treatments, technologies and procedures in joint replacement, sports medicine, hand surgery, foot and ankle surgery and trauma.
We began working with SRO in 2009. Our work began by exploring market position, competition, target audience, brand image and developed and implemented a comprehensive marketing plan. The plan included re-structuring and branding the entire practice into centers of excellence for more effective vertical marketing. We created practice collateral materials and website and instituted the entire MediWebPR program to attract new patients online. We developed programs for social media, patient satisfaction, an extensive e-mail communications, physician relations and a community connect program.